Back in 2015, we started mugpods – the name itself did not take us too long, we knew we wanted it to contain the word “pod” and something in relation to drinking coffee & hot chocolate, the natural conclusion was that we generally drink them from a “mug”. Once we knew this, we wrote a big list of words containing the two, and for each one checked whether the domain names were available – and so “mug pods” was born in September 2015 (the same week we decided to start the company).
Our logo however – took much longer! We wanted colour wise for it to show the warmth and enjoyment of a hot drink, yet the excitement of trying flavours that were not previously available. We also ideally wanted the logo to clearly show a “pod” that customers would recognise.
We decided to run a competition with a prize fund where designers submitted their logos, each one submitted we provided feedback that all could see to be able to submit newer logos – it took us a huge 74 revisions to finally get to the logo you see today.
So, our logo is now completed and a part of our new business adventure. We are so happy with the end result – what do you think?
To see more visit our website https://mugpods.com